The world's coolest club just got cooler
Over the last year, Italian club Venezia earned itself a reputation as the “world’s coolest club.” It all started with its Kappa-produced home and away shirts – although being based in Venice probably helped as well – before it moved into lifestyle releases, including the launch of a swimwear collection. Recently, it also opened itself up to fans, allowing followers of the club around the world to invest in its new direction.
The latest stage of this is partnership with Bureau Borsche, who aim to build on the buzz around the club by reimagining its brand identity.
VeneziaSo, what’s the background?
At the start of the 2021/22 season, the newly-promoted Venezia turned heads with the release of their home and away kits. Both designs immediately received plaudits, both for their appearance and the way they were launched.
The shirts, produced alongside Kappa, were also part of Venezia’s evolution, as it set out on a new path. The club describes this vision as a mix of “progressive ideas, striking design and aesthetics, and emphatic representation of their city, placing them in the vanguard of contemporary football clubs redefining the relationship between sport and culture.”
AdvertisementVeneziaIs that a new crest?
It is, and it has has been created in collaboration with Munich-based design studio Bureau Borsche. The studio is best known for its work in fashion, creating graphics for Supreme, a new website for Balenciaga and working with New York label Telfar.
Bureau Borsche, which is named after its founder Mirko Borsche, dipped its toe into the football world last year, when it redesigned Inter Milan’s badge into a simplified and modern new logo.
VeneziaSome pedigree. Is that a lion?
Right again! It focuses on the Lion of Saint Mark, a winged lion who also acts as the symbol of Venice. The image of the lion has been integrated into the logo’s V, which is finished with a reference to its wings, also taking inspiration from a traditional Venetian gondola.
For the new crest, Bureau Borsche have added the club’s traditional colours – green and orange – to the top of the V, while the lion returns to gold after a brief appearance in white. For most of the club’s 114-year history, the lion has traditionally been gold, although some periods over the last 25 years – including last season – have seen it reworked into white.
VeneziaWill there be new kits?
Oh yes, Bureau Borsche will also design the club’s kits for the upcoming season, with Venezia continuing its partnership with Kappa into a second season.
A key feature of the upcoming season of kits is the return of the long sleeved jerseys which will be a focus of the new home and away collections when they launch. Both the home and away jerseys are set to be unveiled later this month.